What the Heck is Instagram?

Instagram is a popular photo-sharing application for smartphones. It is available for free on iOS and Android devices and can also be accessed on the web from a computer. However, users can only upload and share photos or videos from their devices.

Instagram is simple and convenient to use. You can simply take pictures, apply some creative touches and upload to your Instagram account. For those who are wondering why do we need to have a different application for taking pictures, the answer is relatively simple. The core function of Instagram is the simpler way to share and view photos, rather than be clueless with the many functions and features that are not user-friendly.

Aside from its simplicity and convenience, another reason why people choose Instagram as their photo-sharing application is due to its creativity. A simple picture and a short video can be enhanced to look unique by adding some creative touches to it using filters. Filters can give artsy transformations to ordinary pictures by offering several shades and colour enhancements that don’t need technical knowledge to use it. For example, take a look at the photo below:

As a networking tool, Instagram is definitely a good buddy. Every user profile has “FOLLOWERS” and “FOLLOWING” options. As you can freely follow other Instagram users to see their photos and videos, you can also send direct messages to them too.

Interacting is simple, you can double tap any post to “like” it or add a comment at the bottom. Your Instagram account can also be configured so that photos uploaded on Instagram can also be posted on Facebook, Twitter, Tumblr, or Flickr. Your followers get to see your location since you can tag photos to a geographical location. If there are erroneous texts or photo captions that you want to revise after you published them, you can edit details by tapping the three dots at the top.


People come to Instagram to be inspired and discover things they care about, which includes content from brands and businesses. According to Instagram, the social platform has more than 300 million daily active users and 500 million monthly users.


Instagram for business can:

  • Spread awareness – Drive awareness of your business, product, app or service.
  • Pique interest – Make potential customers more aware of your products or services.
  • Get customers – Increase product sales and visitors to your website.

Instagram Business Tools help companies better understand their followers and grow their businesses. Companies of all sizes can be recognised with a business profile, get insights about followers and posts and promote posts to drive business objectives – all within the Instagram mobile app. This means that customers can see valuable information on your profile, such as your business address or contact details. And you can get actionable information about which posts are performing best, when the best days of the week and times are to post and the demographic breakdown of your followers. You can also promote any posts you’ve shared, and include a button such as “Learn More” to reach new customers in your target audience.

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