The font utilised for the logo is Merge, a very modern and fresh looking font.
The font style selected for the Ultimate Life wordmark is regular. Along with the emblem the wordmark is balanced and has visual presence.
A tailor-made emblem complements the wordmark, interconnecting and resembling the concepts of enhanced wellbeing (capsule), life (heart).
This fresh and modern looking style is strengthened by the colours PANTONE 801 C and PANTONE 663 C.
What we did
Branding / Graphic design