Affordable Marketing for Start-ups
If sales are the lifeblood of any business, marketing is the vein and artery. It drives attention and positive impressions to your brand to make customers want to avail your products and/or services. In the basic sense. Marketing is a form of communication used to sell products and services. Over the years, Marketing has developed from the free “word-of-mouth” method to wider and more profound and expensive methods. With competition tightening in almost every field, it is not surprising for companies to invest a lot in marketing. Sad to say though, some business, specifically start-ups do not have deep pockets and therefore cannot shell out that much for marketing. Thankfully, with the advancement of technology, and through sheer determination and talent, there are a number of cheap if not free marketing methods that start-ups can do to bolster their brand’s popularity, here are some of them:
- Personal Branding
As we mentioned earlier, technological advancement can even the playing field in terms of marketing for start-ups, freelancers and corporations. This is a method that is most commonly employed by bloggers, endorsers, and online sellers. Through social media, you set the stage for your brand by using the internet’s reach to get yourself noticed.
- Content Marketing
In relation to personal branding, content is what gets and retains the attention. No amount of good looks or viral value can save your brand and your page if you cannot give customers and audience something to stay and come back for. Always remember, your content has to be both interesting and relevant to your target market.
- Social Media
Still, in relation to the first two items, social media has made it possible for anyone to get noticed, and they can do it for free. It has become common practice for businesses to utilize social media for marketing purposes. All it takes is an account and some creativity, and you now have an avenue to promote your brand.
Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In search results, Google displays links to pages it considers relevant and authoritative. While this one can be tricky, hitting the right strategies can land your site in the right spot.
Remember the thing about word-of-mouth? Let’s bring it to a much more corporate and professional light. The key to referrals is to establish a great and lasting impression on your previous clients and friends that they refer you to anyone who may be looking for something that you can offer.
- Groups, Forums, Organisations
It is great industry practice to attend social events to establish contacts and introduce your brand. In recent years this has generated another form which traverses technology and enters the World Wide Web. Online groups and forums made up of like-minded people are all over the internet. And this is a great avenue to get noticed.
Sometimes, the best strategies come at the price of hard-work and creativity. You’d be surprised to hear stories of entrepreneurs who took the extra mile to market their brands at an affordable if not free method, and later reap the rewards of their backbreaking. The important thing is to believe in your product and keep going, and always think out of the box, sometimes the best ideas are the unconventional ones.