Tracking your opened emails: an email marketing essential

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Tracking the road to success for your business involves many factors, and tracking as many factors as possible is a good thing. As there are many tools you can use to track how many visitors are coming to your site, just like how Google Analytics works, there is also another tool to track your site’s traffic that gives you a comprehensive read on which channels are sending the most traffic and which content of your site is performing best. This tool is what we call Email Tracking.

TIME-SAVING FOR BOTH PARTIES
When the recipient of the email has not opened your email, you will know it with an email tracker. With this, you will no longer need to send another email checking if the recipient has got your email. This is not only annoying for the receiver of the email, but it is also time-consuming on your end. A similar case goes when the recipient of the email has opened your email and clicked all the contents of it including the links and documents you have attached to it, you can bet that the receiver is most likely interested in what your business offers. Hence, taking the next step in reaching out to the receiver at that exact moment he has checked on your email is beneficial for both of you.

TECHNICALLY USEFUL AND HELPFUL
With email trackers, you can detect the exact time and date an email has been opened as it gives you real-time notification of when, where, and how your emails are being opened. You also get to see how many times recipients have checked your email and if they have forwarded it to their contacts.

ACCESSIBILITY AND FUNCTIONALITY
Using email trackers does not need much of a technical know-how. With all the available email trackers out there (some are free and some are paid for), you can start tracking in seconds by installing it and start tracking. You do not need to learn new programs, or even install other applications to make it work.

MARKETING AND SALES BOOSTER
Email tracking gives an opportunity to cater to the specific needs of contacts, customers, or prospects because of the information obtained through email tracking. With the information obtained, you get to have an overview of particular areas of interests of prospective clients that you can maximise to advertise your product and make good sales from it.

With all the available email tracking services, choosing the most reliable that would cater to your specific needs is the first step. Maximising available resources such as email trackers could be the breakthrough for your business.

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